The moment it starts

First 90 days: find every client operating on no agreement.

Someone is now paid to notice the mess, and wants early wins.

If nothing changes

Where this goes.

  1. You hired someone to own client operations.

  2. Week two, they ask for the signed DPAs. The answer is an email thread, a checkbox log, or nothing.

  3. They need a win that shows on a board, not in a spreadsheet.

  4. The new hire audits the paper trail and finds the gap.

The frame

“Accept terms” is not “Sign.”

Same terms, a different reflex. A request to sign enters legal routing and invites redlines; a page your client accepts says “standard”, and the business owner who said yes stays the owner.

Sent to sign
Sent to accept
What it feels like
A commitment — “I’d better clear this with legal.”
Standard terms — the kind I accept every week.
Who owns it
Legal, on both sides.
The business owner who already said yes.
What happens to the text
Redlined by default — it’s a Word document.
Nothing to redline — it’s a page.

Your clients already do this every day — Meta, Google and TikTok Ads terms are accepted by click. See the same DPA sent both ways →

This week

Three things to do before the next client.

  1. Load the book and the current standard terms — about an hour.

  2. Send every client their link; contacts accept from their inbox, on any device.

  3. Show the coverage bar in the next leadership meeting. That is the win.

Put one standard agreement on Pacts today. Free for 3 standard terms and 5 clients — no card, no time limit.