The moment it starts

At thirty clients, “we’ll sort the paperwork later” becomes a liability ledger.

Coverage tracking leaves one person’s head.

If nothing changes

Where this goes.

  1. At ten clients, one person knows who signed what.

  2. At thirty, that person has moved on, the spreadsheet is stale, and half the book started work before the paperwork.

  3. Then counsel, procurement or an auditor asks for the signed DPA.

  4. Someone asks “which clients accepted v2?” — and nobody knows.

    The quiet version: work started on no agreement at all, and kept going.

The frame

“Accept terms” is not “Sign.”

Same terms, a different reflex. A request to sign enters legal routing and invites redlines; a page your client accepts says “standard”, and the business owner who said yes stays the owner.

Sent to sign
Sent to accept
What it feels like
A commitment — “I’d better clear this with legal.”
Standard terms — the kind I accept every week.
Who owns it
Legal, on both sides.
The business owner who already said yes.
What happens to the text
Redlined by default — it’s a Word document.
Nothing to redline — it’s a page.

Your clients already do this every day — Meta, Google and TikTok Ads terms are accepted by click. See the same DPA sent both ways →

This week

Three things to do before the next client.

  1. Load the book — every live client and the business contact at each.

  2. Send everyone on no agreement the current standard text, as a link.

  3. Read the coverage bar: on current terms, to re-accept, pending. That is the ledger, closed.

Put one standard agreement on Pacts today. Free for 3 standard terms and 5 clients — no card, no time limit.