The day you land a brand that asks for a DPA, every future client becomes a legal review.
You now own a document that changes, and re-papers, forever.
Where this goes.
Brand #1 asks for a DPA. You get one drafted. It goes out to sign.
Their contact runs marketing, not privacy — it goes to their lawyers, who redline. Three weeks.
Every client after that gets the same document the same way. The reflex is set.
A deal stalls three weeks in legal; the campaign starts late.
Or nobody waits: the campaign starts anyway, on no agreement at all.
“Accept terms” is not “Sign.”
Same terms, a different reflex. A request to sign enters legal routing and invites redlines; a page your client accepts says “standard”, and the business owner who said yes stays the owner.
Your clients already do this every day — Meta, Google and TikTok Ads terms are accepted by click. See the same DPA sent both ways →
Three things to do before the next client.
Keep the negotiated version for the brand that demanded it — that is a contract.
Put your standard DPA on a page: the text you would send anyone.
Send the next client a link, not an attachment, and measure days-to-yes against your last five.
Put one standard agreement on Pacts today. Free for 3 standard terms and 5 clients — no card, no time limit.