The moment it starts

Your new offering ships with a paperwork problem.

Every engagement now needs data terms before any work starts.

If nothing changes

Where this goes.

  1. Paid media, analytics, a CDP build — the new service line touches client data.

  2. Every engagement now needs a DPA before anything flows.

  3. The first contact forwards it to legal. The start date moves.

  4. The first “I can’t sign this” — forwarded to legal, start date moved.

The frame

“Accept terms” is not “Sign.”

Same terms, a different reflex. A request to sign enters legal routing and invites redlines; a page your client accepts says “standard”, and the business owner who said yes stays the owner.

Sent to sign
Sent to accept
What it feels like
A commitment — “I’d better clear this with legal.”
Standard terms — the kind I accept every week.
Who owns it
Legal, on both sides.
The business owner who already said yes.
What happens to the text
Redlined by default — it’s a Word document.
Nothing to redline — it’s a page.

Your clients already do this every day — Meta, Google and TikTok Ads terms are accepted by click. See the same DPA sent both ways →

This week

Three things to do before the next client.

  1. Write the standard DPA once, before the first engagement — as a page, not a template for Word.

  2. Send it with the proposal: the client accepts in the same sitting they said yes.

  3. When your sub-processor list changes, publish a version; re-acceptance is tracked per client.

Put one standard agreement on Pacts today. Free for 3 standard terms and 5 clients — no card, no time limit.

Send your first termsSee how it works