Pacts.
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  • Media & marketing servicesPaid-media and performance shops running client ad accounts, analytics and measurement firms, CRM/CDP implementation and email-marketing agencies, affiliate and influencer networks.
  • Agencies with brands behind themFull-service creative and media agencies holding the brand relationship, re-papering both toward brands and toward the vendors and platforms on the other side.
  • Managed-service providersIT MSPs administering Microsoft 365 or Google Workspace, managed analytics and BI firms with standing access to client data, outsourced SDR and email-ops shops sending from client domains, fractional RevOps and finance providers inside client tooling.
  • Sales-led data & API vendorsData-licensing and enrichment firms closing via order form plus emailed terms, audience and panel-data providers, API vendors whose mid-market deals are sales-assisted — where the data terms and sub-processor notices travel by email rather than inside a product.
  • Healthcare MSPs & medical billingHealthcare-focused IT MSPs administering clinics’ and practices’ systems, medical billing and revenue-cycle (RCM) companies, and the other business associates on the same thread: standard terms sent by email to a named contact.
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Resources

Guides, comparisons, research and more from the Pacts team.

  • GuideUS state privacy laws: processor contract requirements by state9 min read
  • ArticleCan a BAA be accepted with a click? What HIPAA actually requiresFor healthcare MSPs and billing companies sending the same BAA to every client: what HIPAA and the ESIGN Act say about electronic acceptance, and how AWS and Google do it.8 min read
Pacts.

Standard terms, accepted by click. Built for media & marketing services · agencies · managed-service providers · data vendors · healthcare MSPs.

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